PCMA EduCon 2021 - Schedule

PCMA EduCon 2021 will focus on YOU.

YOUR health. YOUR mind. YOUR relationships.

Our EduCon program is designed for you and by you, providing concrete, relevant, and actionable takeaways using real-life examples and learnings to help you solve your biggest challenges and embrace change in a dramatically shifting landscape. We heard what’s on your mind and your needs—and through our interactive learning journeys, we invite you to get answers to your questions, gain inspiration, and further ideate with us and your business event industry peers.

Our program offers three overarching themes, each of which is customizable to best help you achieve your goals and outcomes:

Creating successful omnichannel and hybrid event models: Learn about new experience models and economics, including how to scale and budget for your next event, while keeping your customers’ needs first.
Designing and measuring the ROI of events: Takeaway insights and steps for designing and measuring experiences that surprise, delight and engage, along with helping you achieve business outcomes.
Creating the marketplace of the future: Learn ways to challenge outdated processes and old mindsets, replacing them with fresh ideas for value exchanges between participants, exhibitors, and sponsors in ways that sustain crucial revenue streams and even transform your revenue model.

View Schedule >>

All times are in Pacific Standard Time (PST).

Wednesday, July 7, 2021
	9:00am – 4:00pm	Board of Directors/Board of Trustees Meetings
	11:00am – 7:00pm	Registration Open
	3:00 – 4:00pm	MeetUps & Conversation Starters
	3:30 – 4:15pm	Welcome Toast
	4:30 – 5:30pm	Main Stage
	6:30 – 8:30pm	Welcome Reception*
Thursday, July 8, 2021
	6:30 – 7:30am	Get Fit with the Foundation - 5K Fun Run
	7:00– 5:00pm	Registration Open
	9:00 – 10:30am	Concurrent Sessions
	10:30 – 11:00am	Refreshment Break
	11:15am – 12:15pm	Main Stage
	12:30 – 1:30pm	Networking Lunch
	1:45 – 3:15pm	Concurrent Sessions
	3:30 – 5:00pm	MeetUps & Conversation Starters
	3:30 – 5:00pm	HHH: Wheelchair Build
	5:00 – 6:00pm	VIP Reception (Invite Only)
	6:30 – 8:30pm	Networking Reception**
	8:30 – 11:30pm	Give Back Bash
Friday, July 9, 2021
	7:00 – 8:00am	Get Fit with the Foundation - Namaste with PCMA
	8:00–11:00am	Registration Open
	9:00 – 10:30am	Concurrent Sessions
	10:30 – 11:00am	Refreshment Break
	11:00 – 12:00pm	Main Stage

*On property at the JW Marriott Desert Ridge Resort

**Downtown Phoenix

Details to come.

EDUCON STUDIOS

business events professionals having a conversation around a table

EduCon’s sessions are designed to cater to different learning styles and comfort levels, with three different learning formats. You can select from the following formats to create individual learning journeys:

Thought Leadership Talks: Learn from future-focused professionals and innovative minds in thought leadership presentations. Take away cutting-edge food for thought and actionable takeaways that address the most relevant industry trends. Speakers will also share ways you can overcome obstacles to thrive now and in the future.

Deep Dive Discussions: Listen and learn from industry peers across verticals with topical case studies that uncover takeaways from both successes and failures. Following short “how we did it” presentations, you can join the follow-up discussion to ask your most pressing questions and dive into key learnings.

Solutioning Workshops: Brainstorm and learn with extended interactive sessions that teach hands-on skills based on best practices and trends. You will walk away with a useful framework, guide, tip sheet, and other outcomes to add to your toolkit, so you can apply the teachings to your work and workplace.

Within the learning journey, EduCon’s sessions explore the event obstacles and best practices in detail. Turn your event learnings into next steps and action items through our Future of Events Storyboard Guide, which includes session worksheets, frameworks, mind maps, thought-provoking ideas, and space for you to start planning your next event story.

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INNOVATE + ELEVATE HUB

Home of the Accelerate Stage
THINK FAST: Positive energy abounds in the Innovate + Elevate Hub, where immersive, interactive learning will help you confront modern challenges and prepare for what lies ahead. Industry experts and visionaries will take the Accelerate Stage to present fast-paced, thought-provoking content that will inspire you to action.

OUTDOOR EDUCATION

THE F-STAGE: Every successful person has failures along the way. On the F-Stage, contestants bring their toughest tales into a boxing ring to duke it out for the Best Failure title. Laugh, cringe and bond as you hear from PCMA leaders and industry peers about mistakes they’ve made and what they learned from them.

LIFESTYLE SESSIONS

MORE THAN MEDITATION: Participants will go beyond gimmicks and fads to learn how Lifestyle resources can create maximum engagement, enduring knowledge retention and meaningful takeaways for event attendees.