PCMA EduCon 2021 will focus on YOU.

YOUR health. YOUR mind. YOUR relationships.

Our EduCon program is designed for you and by you, providing concrete, relevant, and actionable takeaways using real-life examples and learnings to help you solve your biggest challenges and embrace change in a dramatically shifting landscape. We heard what’s on your mind and your needs—and through our interactive learning journeys, we invite you to get answers to your questions, gain inspiration, and further ideate with us and your business event industry peers.

Our program offers three overarching themes, each of which is customizable to best help you achieve your goals and outcomes:

  • Creating successful omnichannel and hybrid event models: Learn about new experience models and economics, including how to scale and budget for your next event, while keeping your customers’ needs first.
  • Designing and measuring the ROI of events: Takeaway insights and steps for designing and measuring experiences that surprise, delight and engage, along with helping you achieve business outcomes.
  • Creating the marketplace of the future: Learn ways to challenge outdated processes and old mindsets, replacing them with fresh ideas for value exchanges between participants, exhibitors, and sponsors in ways that sustain crucial revenue streams and even transform your revenue model.

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EduCon’s sessions are designed to cater to different learning styles and comfort levels, with three different learning formats. You can select from the following formats to create individual learning journeys:   

Thought Leadership Talks: Learn from future-focused professionals and innovative minds in thought leadership presentations. Take away cutting-edge food for thought and actionable takeaways that address the most relevant industry trends. Speakers will also share ways you can overcome obstacles to thrive now and in the future.

Deep Dive Discussions: Listen and learn from industry peers across verticals with topical case studies that uncover takeaways from both successes and failures. Following short “how we did it” presentations, you can join the follow-up discussion to ask your most pressing questions and dive into key learnings. 

Solutioning Workshops: Brainstorm and learn with extended interactive sessions that teach hands-on skills based on best practices and trends. You will walk away with a useful framework, guide, tip sheet, and other outcomes to add to your toolkit, so you can apply the teachings to your work and workplace.  

Within the learning journey, EduCon’s sessions explore the event obstacles and best practices in detail. Turn your event learnings into next steps and action items through our Future of Events Storyboard Guide, which includes session worksheets, frameworks, mind maps, thought-provoking ideas, and space for you to start planning your next event story.