Let’s face it, your audience has evolved. Have you evolved with them? If you are leaning on old ways of thinking, built on old ways of understanding who your audience is – as the whole person they are – then you may be leaving your winning hand on the table.
This two-part, thought-provoking workshop style session will challenge current assumptions and provide practical hands-on tools to help you create a data-influenced event value proposition. Additionally, explore how to marry the needs of your audience with the objectives of your C-suite; gaining clarity on how this translates across different event business models.
Through this, you will be exposed to fresh thinking about the future of events – including answering the question, “Is experience design dead?” In the end, you will walk away with tangible ways to elevate and inspire your organization and transform (hint, hint) your audience.
In this workshop, you’ll learn:
- Tips for gathering audience data and insights to inform your strategy.
- Walk away with inspiration for a new plan on how to put your audience first to get results
- Steps for gathering audience data and insights—and why you should set aside the event personas of the past in favor of discovering new ones to drive attendee satisfaction and loyalty
- Ways to calculate the revenue potential of your event, meeting, experience, or product—and ways to position these opportunities to gain leadership alignment.