transform together with education programming

The future of events is at PCMA edUcon in Detroit, and we want you to be a part of it! Join 1,000 of your trailblazing peers for education programming that promises to power up your experience design, build up your personal brand, and skill up your business strategy.​

​Discover what’s next for your career with innovative learning platforms ranging from hands-on tech learning laboratories, “ask-me-anything” expert encounters, peer-to-peer idea exchanges, interactive sessions and panels, and so much more.

Learning formats include:​

  • Hands-on tech learning laboratories​
  • Ask-me-anything expert encounters​
  • Peer-to-peer idea exchanges​
  • Interactive sessions and panels​
  • And more!


Engage with concepts, strategies and technologies that transform attendees into participants and events into experiences. Use design thinking to improve the end-user experience for event participants and partners. Gather what you need to invigorate and innovate events.


Navigate the diverse career pathways open to you. Understand how to manage expectations and become an advocate for your personal and professional growth. Learn how to stand out, even within the context of a team. Position your achievements in a way that leads to raises and promotions.


Sharpen your negotiation strategies. Leverage the power of partnerships to increase impact while decreasing spend. Analyze what makes events successful and learn how to make data-driven decisions. Increase the positive impact your work has on internal and external stakeholders.

Add to your learning with PCMA Event Leadership Institute (ELI)​

Post-Conference Live Training

Wednesday, June 26, 9 a.m. – 12 p.m.

From Vision to Value – Strategic Event Design, ROI, and Stakeholder Alignment

INSTRUCTOR: Tammy Moore, Sr. Director, Product Innovation, PCMA
PRICE: $295 | CAPACITY: 50

Unlock the power of your expertise and propel your career forward with our exclusive 3-hour training session designed specifically for seasoned business event professionals. You already excel at crafting unforgettable experiences, but now it’s time to take your skills to the next level.

In this immersive workshop, we’ll dive deep into advanced strategies for program development, ROI assessment, analytics, and stakeholder engagement. By participating, you’ll not only enhance your confidence but also gain invaluable insights to become a trusted advisor with your stakeholders. Armed with strategic thinking and tangible value-driving techniques, you’ll align your events with organizational goals like never before, ensuring your continued success in this dynamic industry.

This course is for:

  • Business event professionals with a firm grasp of event management skills who want to think more strategically
  • Event and meeting professionals who want to be seen as trusted advisors rather than “order-takers.”

Learning Objectives

  1. Learn to elevate event planning skills by creating experiences that directly support organizational goals.
  2. Equip yourself with tools to accurately measure event ROI, showcasing the value of your efforts to stakeholders.
  3. Discover techniques to effectively align events with stakeholder expectations, enhancing overall event success and becoming a trusted advisor.

After edUcon, continue your learning journey with the full-length  Advanced Event Strategy & Design Certificate course. Registered post-conference participants will receive a $295 voucher to use towards the course.

Enhancing Events with AI & How to Hack the Adoption Curve

INSTRUCTOR: Nick Borelli, Marketing Director, Zenus
PRICE: $295 | CAPACITY: 50

Transform from AI-curious to AI-savvy in just 3 hours with our exclusive training session explicitly crafted for event professionals. Delve into the fascinating world of AI, unlocking its potential and discovering how it can revolutionize the event landscape. From understanding AI fundamentals to exploring its practical applications in every phase of event planning, you’ll gain invaluable insights to enhance efficiency and elevate experiences. Through hands-on activities, you’ll actively engage with AI technologies, empowering you to seamlessly integrate them into your event strategies. Prepare to be inspired and equipped to champion AI adoption within your organization and be a catalyst for positive change and innovation like never before.

This course is for:

  • Emerging and experienced meeting and events professionals interested in experimenting with new technology
  • Business event professionals who want to learn how AI tools can streamline operations and save time during the event planning process

Learning Objectives

  1. Explore the intricacies of AI, delving into its workings and assessing its current maturity level, all while navigating the ethical, legal, and privacy considerations that come with its adoption.
  2. Embrace design thinking methodologies infused with AI to unlock new realms of possibility, propelling you toward ambitious goals with unparalleled depth and innovation.
  3. Discover real-world examples of AI applications across event strategy, planning, engagement, and data analysis, immersing yourself in hands-on demonstrations of tools that will revolutionize your work.
  4. Embark on a transformative hands-on learning journey, tackle an AI adoption challenge in teams, and bridge the gap between theory and practice as you craft your first AI-driven event strategy experience.

After edUcon, continue your learning journey with the full-length Enhancing Events with AI Certificate course. Registered post-conference participants will receive a $295 voucher to use towards the course.

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See You in Detroit!

The future of business events is coming. Are you ready?