Hard Data on Room-Booking Behaviors (& After Chat)

How can you best plan for today’s attendee booking decisions? This interactive session allows you to dive into the research recently uncovered by PCMA, Hilton Worldwide and NYC & Company. You won’t want to miss this discussion around the results of analyzing millions of check-in/check-out guest records from more than 10 city-wide conventions. Be part of the discussion that leverages how they book while simultaneously creating value for all event stakeholders.

Learner Outcomes:

• Explore the new behaviors and decision-making processes for business travelers that are booking within and outside of your room block.
• Assess the current state of your organization’s room block practices.
• Identify specific practices other event organizers are having success deploying.

After Chat (10:00 – 10:20 am): Stick around after the session for a deeper dive into the topic including activities to help solidify takeaways and an opportunity to get answers your most pressing questions.

Clock Hours: 1.0
Domain: Domain F: Stakeholder Management
Session Type: Concurrent Session

Studio: True Story Studio
Areas of Interest: Event Technology Intelligence, Business Event Strategist, Business of Events,

Brought to you by Visit Fort Worth

Individual Session Link

Mark Lomanno

In addition to his work at Kalibri Labs, Mark he advises several start-up and investment companies in the hospitality and data spac.

Mr. Lomanno serves on the advisory board of The School of Tourism & Hospitality Management at Temple University, where he also teaches a graduate level course entitled “New media and Distribution”. Mr. Lomanno is a named Research Fellow at Cornell University, an active member in the Hotel Development Council of the Urban Land Institute and is a named Conti Professor at Pennsylvania State University.

Mr. Lomanno holds an MS degree in Marketing from LaSalle University and an MBA from Temple University. He lives in Cape May, NJ with his wife and is an avid Philadelphia Eagles and Phillies fan.

Elaine Hendricks

Elaine Hendricks is Founding Partner of Prism Advisory Group.

Elaine has been passionate about problem-solving and uncovering insights through research for more than 25 years.

Elaine is a founding partner with the Prism Advisory Group and directs and manages the firm’s research practice. She has conducted research on behalf of some of the most recognizable names in travel over the past 15 years, and prior to that, she was Director of Global Research and Strategic Marketing at Best Western International. She has broad experience in both qualitative and quantitative research.