Amelie Bahlsen, Director, Experience Strategy, Storycraft Lab

Amelie works with teams as they navigate and curate their content, supporting strategic decision making aligned with a perspective on the attendee and the designed experience.

She begins with patterns, trends and analysis, and from there she helps design and craft a tailored journey infused with creativity, activity, visuals that results in memorable and bespoke experiences – ensuring all attendees are engaged with the message and content. Amelie is passionate about learning and engagement strategies that support meaningful human interaction.

Amelie has worked on both Content and Engagement Strategy and Experiential Strategy for clients that include Intel, CEMA, C200, Microsoft, DC Public Library and the Inter-American Bank. She holds Master’s Degrees in Exhibition Design and Fashion Design and loves to see the interaction between these disciplines in retail and experiential settings.

Session Information

Main Stage Keynote: Intersectionality & Events: What Your Audience Needs to Belong & Thrive

Wednesday, June 8
11:00 a.m. – 12:00 p.m. Central Standard Time (CST).

Building inclusive events and workplaces isn’t a “one size fits all” strategy. So, how can you truly welcome everyone—and invite all voices to the table? In this fireside chat DEI Truth Teller and workplace changemaker Madison Butler will reveal what it means to create welcoming, psychologically safe spaces by breaking down intersectionality in all its forms—and showing you ways to better understand, answer, and celebrate the unique individuals who attend your meetings and experiences. Learn how you can effectively determine what your attendees and colleagues need to thrive–and walk away with empowering advice for how you can also show up as and care for yourself in the process.

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