Michelle is co-founder & CEO of Pogo, www.pogo.io, a platform that accelerates decision making and removes bottlenecks for teams. Michelle Crames is an entrepreneur with relevant and broad leadership and operational experience in social media, mobile, entertainment, hospitality, and retail marketing. She previously founded Giiv, the first U.S. company to enable people to be thoughtful by sending gifts instantly via mobile device and redeemed in-store or online, and SkuLoop, a retail software-as-a-service company connecting online and offline to drive customer experiences and loyalty (acquired by Revionics in October 2012). Previously, Michelle served as CEO of Lean Forward Media LLC, an interactive media and entertainment company and has also worked at Warner Bros., The Walt Disney Studios, and McKinsey & Company. Michelle and the companies she has founded have been featured in The Wall Street Journal, The New York Times, USA Today, The LA Times, Good Morning America, LIFE Magazine, and People. Michelle has served on the President’s Council of Cornell Women, the White House Business Council, the Film Advisory Board, and Spice Mobile’s Board of Directors. Michelle holds degrees in operations research and engineering and hotel and restaurant management from Cornell University, and an MBA from Harvard Business School where she received the Jasse Award as the student most exemplifying entrepreneurship and leadership skills. Michelle and her family reside in Los Angeles where they enjoy exploring California’s dynamic culture thru food, the arts, and outdoor adventures. She is passionate about access to nature for all and serves on the Griffith Park Advisory Board.