How To Persuade Your Boss

Get your boss to say “YES” to PCMA EduCon 2021

Past attendees know how valuable the EduCon experience is, but what if your boss has no clue?

Don’t worry. We’ve got your back.

Here are some suggestions to persuade your boss or company to front the costs to attend EduCon 2021, whether it’s in-person in the exciting city of Phoenix or digitally from your living room couch.

Know when to ask

Timing is everything. Consider asking during a regularly scheduled meeting with your supervisor. Don’t have regular check-ins? Ask for a meeting, but only after you’ve prepared a thoughtful request. Speaking from experience, wait until they’ve either had their morning coffee, lunch or appear to be in good spirits. This strategy may seem like overkill, but every little bit helps. What can we say? We want to see you!

Explain why you should attend

In these uncertain times, every dollar is under scrutiny. You must justify the cost and explain the why and “what’s in it for me.” In this case, “me” being your department or company.

Address your department or company’s specific pain points, and then highlight what event offerings can specifically address that need or concern.

Let’s break it down a bit more.


Focus on what you will learn and how learning this information will directly help your department or company.

If your department is seeking effective ways to monetize your digital events, perhaps say:

“I will have the chance to attend Solutioning Workshops to brainstorm with peers and learn hands-on skills based on best practices and trends on this matter. I will walk away with a helpful framework, guide, and tip sheet to add to my toolkit, so I can immediately apply the teachings once I return to the office.”

Mention the Long-Table Discussions where you will have the opportunity to listen and learn from industry peers across verticals with topical case studies and “how we did it” presentations that uncover takeaways from successes and failures on a variety of topics, including successfully running hybrid events.

Perhaps, you discuss the Thought Leadership Talks where you learn from future-focused professionals and innovative minds in thought leadership presentations. You will take away cutting-edge food for thought and actionable takeaways that address the most relevant industry trends. Speakers also share ways you can overcome obstacles to thrive now and in the future, too.


It’s always a great thing when you have company exposure at an event. It both strengthens and builds your brand. After you discuss the education aspect, focus on the appeal of having your company represented at EduCon.

“I will represent our company in a positive and impactful way at EduCon. Upon my return, I will prepare documents of things I learned at PCMA EduCon and create a contact list of vendors and people I met. Lastly, I will present all that I’ve learned to our department and organization.”


In the meetings and events industry, it’s all about “who you know.” No matter your title in the industry, networking is essential.

“I will have the opportunity to meet with and hear insights and experiences from key influencers, speakers, and industry leaders. I can solicit advice from them or collaborate and share ideas with them that will contribute to our company’s success.”

Need more resources? See our Gain Approval Email Template.

What Past Attendees Like About EduCon