Past and Present, Meet the Future: Using Technology for Predictions (& After Chat)

Make allies, not enemies, of big machine learning tools such as AI (artificial intelligence), blockchain and mobile events apps as these digital tools become more prevalent in the business events industry. Explore how using past and current data can help predict what roles these tools will play in our future events and how they will shape and enhance participant experiences. Then discuss why furthering your big machine education is essential to contribute more to your events, your organization and to stay relevant.

Learner Outcomes:

• Explain how big machine tools are relevant to the events industry.
• Evaluate how a big machine translator within your organization can further education.
• Analyze useful data collections to assist with future predictions.

After Chat(10:00 – 10:20 am): Stick around after the session for a deeper dive into the topic including activities to help solidify takeaways and an opportunity to get answers your most pressing questions.

Clock Hours: 1.0
Domain: Domain G: Meeting or Event Design
Session Type: Concurrent Session

Studio: Deep Dive Studio
Areas of Interest: Media,

Individual Session Link

Juliano Lissoni

Juliano Lissoni is Managing Director of MCI Group in Canada, and Global Director of Strategic Projects. Juliano has been working with festivals, congresses, conferences, sports and meetings for more than 25 years, the last 5 for MCI Group. He was responsible for developing projects related to millennials, as Campus Party in Brazil, and launching a new company in partnership with ESL.

Juliano has an MBA in Marketing, MSc in Management and additional specialization in M&A.

Mike Mernagh

Mike is a machine learning researcher and engineer with experience designing and building large complex models used at Apple and Google. He has also advised and consulted for a variety of companies in the digital advertising, marketing, and hr tech spaces. He is a frequent speaker on the applications and development of artificial intelligence and machine learning. Mike holds a masters in computer science from Stanford and degrees in electrical engineering and philosophy.

Angel Scheid

Angel Scheid is VP of Client Development for Mosaic North America and has delivered innovative, strategic, experiential marketing programs that drive measurable business results for more than 18 years. Her work includes the development and execution of conferences and events for brands that want to move the needle with millennials and gen Z audiences across tech, CPG and lifestyle brands. Angel is based in Los Angeles and is a lover of wine, animals, world travel, yoga and hiking.