Ready Producer One: Propel Your Digital Event to the Next Level (& After Chat)

Are you being challenged by your organization’s leadership or your audience to launch a digital event element or take your digital event to the next level?

In this session, we’ll take a deeper dive into how fresh engagement features, crowdsourcing content, crowd funding events, onsite and online moderators, charging for digital event registration and the benefits of blended learning can help elevate engagement of your digital events. You’ll learn how to be at the forefront of the online events industry.

This session aligns with the Digital Experience Institute (DEI) and qualifies for Digital Event Strategist (DES) credit.

Learner Outcomes:

  • Appraise the quality of your current events, content, level of audience engagement and overall success.
  • Develop an understanding of what types of online events participants are more likely to engage with and even purchase.
  • Design a 1-2 year plan that will take your events to the next level.

After Chat (4:10 – 4:30 p.m.): Stick around after the session for a deeper dive into the topic including activities to help solidify takeaways and an opportunity to get answers your most pressing questions.

Clock Hours: 1.0
Domain: Domain A: Strategic Planning
Session Type: Concurrent Session

Studio: True Story Studio
Areas of Interest: Audience Acquisition + Engagement,

Brought to you by Meetings + Conventions Calgary


Individual Session Link


William Thomson



William Thomson, Founder and Events Consultant, has been managing events since 1996. After University he set up an event management company running student graduation balls. Since then he has organised all manor of events for associations in Europe, including The National Housing Federation, The Local Government Association, The Department of Environment and The British Bankers’ Association to name a few.

William always tries to run events at the cutting edge. In 2018 he ran a Homeless Hackathon and in 2019 he will run an Experiential Whisky Festival.

June 26 @ 21:00
9:00 pm — 12:00 am ()

William Thomson