Salem Daly has been paramount in the growth of the broader Third Man Records experience. She specializes in brand storytelling, exploring cultural collaborations and rich histories in order to create truly meaningful experiences. Salem has breathed new life into the Third Man Records experiential space, peeling back the veil that guises the record making process. She has spent 5 years within the city of Detroit, working for major institutions like Shinola and the Detroit Institute of Art, gaining experience in developing brand rapport. Salem strives to make people participants instead of observers, interacting with brands in a personal way that forges emotional connections.