Whether you're reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.
Learner Outcomes:
- Develop a framework for brainstorming engaging, effective content
- Describe how to tie content to your business goals and calls-to-action
- Discuss how to develop persuasive content that works for channels from social media to experiential events
Brought to you by Visit Fort Worth
Whether you're reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.
Learner Outcomes:
- Develop a framework for brainstorming engaging, effective content
- Describe how to tie content to your business goals and calls-to-action
- Discuss how to develop persuasive content that works for channels from social media to experiential events
Brought to you by Visit Fort Worth
An effective event product stems from the same deep understanding of customer wants and needs that drive the positioning and messaging in an effective marketing campaign. It’s not enough to throw open the doors and hope that your attendees have an experience that lines up with what you’ve promised – today’s event organizers must take responsibility for creating and facilitating opportunities for attendees to live that promise. Accomplishing this means developing a partnership between marketing, sales, programming and operations to ideas and deliver an experience that reinforces the event positioning and delivers on the brand promise.
This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position.
Learner Outcomes:
- Contrast the difference between messaging points and a true brand promise
- Translate a brand promise into ideas for on-site experiences
- Describe the roles and responsibilities of various team members in developing brand-driven experiences
Brought to you by Destination DC and Events DC
Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. Additionally, event technologies such as the Internet of Things (IoT) continue to rapidly progress. This session will explore IoT and other technologies that amplify the conference experience. We’ll also discuss components of the “Continuous Impact Learning” (CIL) platform and how to apply them. This enables the event organizer to create fan engagement involving vendors, speakers and participants. Learn how the importance of each event strategy creates a compelling, integrated experience.
Learner Outcomes:
- Discuss the Continuous Impact Learning platform
- Describe how technologies can enhance the conference
- Explore the process of "creating a fan" of your events
Brought to you by Visit Fort Worth
