Studio Schedule

  All times listed as EDT (Cleveland time)  |  To view additional detail, click the session title to expand

Vulnerability often has a negative connotation. No one wants to reveal the "ooey-gooey" side of themselves—especially in the workplace. But vulnerability actually is a key ingredient to success at work. It promotes curiosity, creativity, innovation and authentic connections with others. This session will explore the different shapes vulnerability can take and will provide ways that employees and managers alike can create environments where people can bring their whole selves to work.

Learner Outcomes:

  • Embrace vulnerability as a crucial leadership skill to promote a learning environment
  • Identify what you can do to contribute to a risk taking organizational culture
  • Resist simply maintaining the status quo and open the door to an innovative mindset

Brought to you by Visit Seattle

DATE:
Monday, June 11, 2018
SPEAKER(S):
Kristen Przano
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain J: Professionalism
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
25ABC

Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, cultivate greater camaraderie, inspire deeply and have more fun. Finding the "glory in the story” means finding the golden nugget of compelling content and structuring it to deliver the greatest impact so you will move your audience in ways that data and facts alone cannot.

Learner Outcomes:

  • Identify how to catalog your experiences so you can develop a list of stories to enchant any audience in any setting
  • Recognize the litmus test needed to determine if a story has the potential to change listeners’ perspectives and behavior
  • Develop your story to create a mesmerizing and compelling message to your audience
  • Prepare steps to help encourage your audience to take action after being inspired by your story and its message

Click here to learn how others have used storytelling to convey their message. Read on.

Brought to you by Visit Seattle

DATE:
Monday, June 11, 2018
SPEAKER(S):
Maureen Zappala
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain A: Strategic Planning
CLOCK HOURS:
1.25
VENUE:
Huntington Convention Center
ROOM:
Room 25ABC

What is all the talk about implicit bias? Do you wonder how to make your organization more just and welcoming? Implicit biases or subconscious biases influence how we respond to others. To create equitable work environments, event organizers must acknowledge their own biases and take steps to confront them. Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them.

Learner Outcomes:

  • Discuss what implicit bias means and how it may influence our decisions
  • Explain that being implicitly biased does not necessarily mean we act in explicitly biased ways
  • Recognize some behaviors that may suggest bias or differential treatment
  • Apply techniques that help remove biased perceptions and improve interactions

For more from Paulette Brown, click here.

Brought to you by Visit Seattle

DATE:
Monday, June 11, 2018
SPEAKER(S):
Paulette Brown
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain A: Strategic Planning
CLOCK HOURS:
1.25
VENUE:
Huntington Convention Center
ROOM:
25ABC

Your focus is on building and leading a team, developing each member’s skills so that your group will collaborate to reach or exceed your company’s objectives and meet the personal goals of all participants. You manage up; you manage down. But, who is leading you? This session challenges you to look beyond your work life, daring you to become self-aware and to build your own confidence and courage to take risks. It demands you adjust how you motivate and incentivize yourself and identify how you currently lead yourself, consciously or unconsciously. This session also focuses on how your implicit bias shifts your view of yourself and others. Learning to lead yourself reveals your interests and values. Choose the direction that elevates you and use your discovery to amplify and grow your team.

Learner Outcomes:

  • Explore the inner processes related to self-awareness around your leadership objectives
  • Develop a personal vision of leadership
  • Recognize that leadership development is a lifelong learning process
  • Examine your intrinsic motivation as a leader
  • Determine how your implicit biases impact your views about yourself and others

Brought to you by Visit Seattle

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Laurel Bellows
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain A: Strategic Planning
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
25ABC

Professionals often have difficulty finding the next step in their careers, but LinkedIn is THE tool to help position yourself for advancement while still being truthful about your current work experience. It’s all in how you present your value. This session will take a deep dive into techniques to get the most out of this important networking platform. You’ll learn to showcase your strengths and get yourself on the radar for higher-level roles within or outside your organization.

Learner Outcomes:

  • Discover how to position yourself using specific language that catches employer attention
  • Recognize ways to attract potential employers, headhunters and recruiters to your profile and  set the tone for what they learn about you
  • Identify ways to discuss lower-level jobs that don’t really convey the higher-level at which you really operate without “uptitling” yourself

Brought to you by Visit Seattle

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Dawn Rasmussen
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain E: Human Resources
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
25ABC

Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth or take their success to the next level, they want to “Embrace the Shake.” Artist Phil Hansen’s “Embrace the Shake” has become a motto for many businesses to approach their limitations in a new way. 

Learner Outcomes:

  • Identify preconceived assumptions that cause us to believe obstacles have the power to limit success
  • Break down resistance to limitations by recognizing their role in driving, not stifling, creativity
  • Explore ways to view problems with a fresh perspective by activating internal resources, the most important being creativity

For more from Phil Hansen, click here.

Brought to you by Synchronicities

Speaker arranged by SpeakInc

DATE:
Monday, June 11, 2018
SPEAKER(S):
Phil Hansen
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Grand Ballroom A

We negotiate every day: with our boss, with our customers, with our vendors and with our colleagues. Whether you are negotiating price with customers and vendors, or seeking the resources needed to complete a project, this program offers the tools and techniques to enable you to influence others and get what you want. The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive program is designed to teach you how to apply these skills to everyday dealings both internally and externally.

Learner Outcomes:

  • Identify and harness the power of the U Perspective—seeing things from the individual’s POV—to gain their agreement 
  • Determine when and how to make a powerful initial offer
  • Increase the perception of the value of your proposals
  • Gain project legitimacy through an aura of authority
  • Prepare and influence stakeholders virtually as well as face-to-face

For more on influential negotiating, click here.

Brought to you by Synchronicities

DATE:
Monday, June 11, 2018
SPEAKER(S):
Lee Miller
SESSION TYPE:
PCMA Business School
DOMAIN:
Domain F: Stakeholder Management
CLOCK HOURS:
1.25
VENUE:
Huntington Convention Center
ROOM:
Grand Ballroom A

You've done your research and know the next steps that would be most beneficial for your organization. Now you have to get everyone on board. Instead of sweating over this step, recognize it as a great opportunity to elevate your role in front of key stakeholders. In this session, Miami University professor of entrepreneurship Chris Sutter will outline the key elements of a pitch and share underlying principles that make a pitch more effective.

Swimming with sharks:  In a nod to ABC’s “Shark Tank,” we've lined up some brave volunteers to pitch ideas to a few potential stakeholders, aka “sharks” (also volunteers). Our pitchers will craft an argument and respond to questions from the volunteer stakeholders.

Ready, set, pitch! Now it's your turn as audience members help our volunteers develop a stellar pitch for the sharks.

Learner Outcomes:

  • Discuss the key components of a strong pitch (what to say)
  • Explain the key characteristics of a strong pitch (how to say it)
  • Prepare for the questions that decision-makers might ask

Brought to you by Synchronicities

DATE:
Monday, June 11, 2018
SPEAKER(S):
Christopher Sutter
Molly Witges
Desiree A. Knight
Cathy Mason
Kimberly Lambeth
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain A: Strategic Planning
CLOCK HOURS:
1.25
VENUE:
Huntington Convention Center
ROOM:
Grand Ballroom A

Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders. During this interactive session, you will begin to apply key insights directly to your own organizations, find the inspiration to escape the gravity of your own success and orient yourself toward the business events industry of the future.

Learner Outcomes:

  • Develop a point-of-view and become a thought leader
  • Build elevated relationships with your most important stakeholders to position you as a trusted adviser and strategic partner
  • Move up the value chain for and have an elevated impact on your stakeholders

Brought to you by Synchronicities 

Speaker arranged by SpeakInc

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Peter Sheahan
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain F: Stakeholder Management
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Grand Ballroom A

Whether you're reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.

Learner Outcomes:

  • Develop a framework for brainstorming engaging, effective content
  • Describe how to tie content to your business goals and calls-to-action
  • Discuss how to develop persuasive content that works for channels from social media to experiential events

Brought to you by Visit Fort Worth

DATE:
Monday, June 11, 2018
SPEAKER(S):
Zontee Hou
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26A

Whether you're reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.

Learner Outcomes:

  • Develop a framework for brainstorming engaging, effective content
  • Describe how to tie content to your business goals and calls-to-action
  • Discuss how to develop persuasive content that works for channels from social media to experiential events

Brought to you by Visit Fort Worth

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Zontee Hou
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26A

Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. Additionally, event technologies such as the Internet of Things (IoT) continue to rapidly progress. This session will explore IoT and other technologies that amplify the conference experience. We’ll also discuss components of the “Continuous Impact Learning” (CIL) platform and how to apply them. This enables the event organizer to create fan engagement involving vendors, speakers and participants. Learn how the importance of each event strategy creates a compelling, integrated experience.

Learner Outcomes:

  • Discuss the Continuous Impact Learning platform
  • Describe how technologies can enhance the conference
  • Explore the process of "creating a fan" of your events

Brought to you by Visit Fort Worth

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
John Paganini
Lawrence Voyten
Rich Obertots
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26A

An effective event product stems from the same deep understanding of customer wants and needs that drive the positioning and messaging in an effective marketing campaign. It’s not enough to throw open the doors and hope that your attendees have an experience that lines up with what you’ve promised – today’s event organizers must take responsibility for creating and facilitating opportunities for attendees to live that promise. Accomplishing this means developing a partnership between marketing, sales, programming and operations to ideas and deliver an experience that reinforces the event positioning and delivers on the brand promise.

 

This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position.

Learner Outcomes:

  • Contrast the difference between messaging points and a true brand promise
  • Translate a brand promise into ideas for on-site experiences
  • Describe the roles and responsibilities of various team members in developing brand-driven experiences

Brought to you by Destination DC and Events DC

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Leana Salamah
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26B

Experience Design is about taking events to their full potential, transcending the routine to create transformational moments. Behavioral science reveals insights into the psychology of events, and how our holistic experience of them is so much more than the moment itself. Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.

Learner Outcomes:

·     Explore the psychological framework of the three types experiences

·     Discuss how to apply behavioral insights to experience design

·     Develop ways to design memorable moments for the experience

Brought to you by Destination DC and Events DC

DATE:
Monday, June 11, 2018
SPEAKER(S):
Charlotte Blank
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.25
VENUE:
Huntington Convention Center
ROOM:
Room 26B

Experience Design is about taking events to their full potential, transcending the routine to create transformational moments. Behavioral science reveals insights into the psychology of events, and how our holistic experience of them is so much more than the moment itself. Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.

Learner Outcomes:

·     Explore the psychological framework of the three types experiences

·     Discuss how to apply behavioral insights to experience design

·     Develop ways to design memorable moments for the experience

Brought to you by Destination DC and Events DC

DATE:
Monday, June 11, 2018
SPEAKER(S):
Charlotte Blank
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26B

What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new face-to-face (F2F) attendees and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road. You have an insider’s look at what worked and what didn’t work in each quest to engage both the remote and F2F audiences.

Learner Outcomes:

  • Identify the cornerstones of designing engaging experiences
  • Discuss the challenges of integrating the online and F2F audience 
  • Describe proven strategies to best integrate digital events into the overall experience design for a lasting impact that drives results

Brought to you by Meetings + Conventions Calgary

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Chantel Nicolay
Jessica Pagel
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26B

Delivering cutting-edge education and interactive events for Medical Meetings has become increasingly more challenging. This interactive session takes you to Cleveland Clinic's meeting and event space in the state-of-the-art Bank of America Amphitheater at the Intercontinental. Participants will receive a tour of the facility; the program focuses on designing better medical meeting experiences.

*Free add on during registration*

Brought to you by VisitDallas

DATE:
Monday, June 11, 2018
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain H: Site Management
CLOCK HOURS:
0.75
VENUE:
Cleveland Clinic

If you want to launch or grow a health care conference, it is crucial to consider the learning preferences of specific demographic groups. This session will help you increase participation, outcomes and attendance at your next event. In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in health care organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We’ll explore various ways to engage millennial learners, with a look ahead to Gen Z. And we won’t neglect Baby Boomers. 

Learner Outcomes:

  • Discuss market data about millennials representing the largest segment in health care
  • Describe preferences of millennial learners and discover how to engage them at events 
  • Explore educational trends for Gen Z that may shape their future event expectations
  • Maximize experience value for current conference participants, primarily Baby Boomers

Brought to you by VisitDallas

DATE:
Tuesday, June 12, 2018
SPEAKER(S):
Vincent Polito
Glenn Laudenslager IV, MBA
Nina Taylor
SESSION TYPE:
Concurrent Session
DOMAIN:
Domain G: Meeting or Event Design
CLOCK HOURS:
1.0
VENUE:
Huntington Convention Center
ROOM:
Room 26C