Katy Mull, Director, Experience Strategy, Storycraft Lab

Katy helps teams elevate understanding of audiences – What drives them? Why do they fall in love? What makes them pause and think? Or share with their friends? How does this experience function as an element of their Human journey? Through Empathy, Imagination and Creativity, Katy leverages her background in media + digital and human-centered design to conceptualize innovative approaches to engagement. Her passion for storytelling and study of digital experiences offers a unique perspective on journey mapping and innovative UX.

Katy has spent several years as a multimedia storyteller in the nonprofit sector, producing and editing short video stories and creating narratives that dealt with a diverse range of topics, including advocacy issues, human-centered stories, and international policy discussions. Her personal pursuit of stories about human connection has translated into her work as an experience designer and she has applied this perspective to clients such as NASA, Google XI, Veritas, CityNeon and the Society for Motion Picture and Television Engineers (SMPTE).

Session Information

Main Stage Keynote: Intersectionality & Events: What Your Audience Needs to Belong & Thrive

Wednesday, June 8
11:00 a.m. – 12:00 p.m. Central Standard Time (CST).

Building inclusive events and workplaces isn’t a “one size fits all” strategy. So, how can you truly welcome everyone—and invite all voices to the table? In this fireside chat DEI Truth Teller and workplace changemaker Madison Butler will reveal what it means to create welcoming, psychologically safe spaces by breaking down intersectionality in all its forms—and showing you ways to better understand, answer, and celebrate the unique individuals who attend your meetings and experiences. Learn how you can effectively determine what your attendees and colleagues need to thrive–and walk away with empowering advice for how you can also show up as and care for yourself in the process.

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