Rory leads the Associations, Sectors and Marketing teams at VisitScotland Business Events. Since joining VisitScotland in 2015, Rory has overseen the expansion of the association team and remit within Scotland, introduced industry first campaigns such as Legends and more recently, Journey to Change. Rory and his team have driven redefining business events in Scotland as a tool for social sustainability, positive change & economic transformation and have integrated this vision into the core of VisitScotland’s marketing strategy for Business Events.