Are You Ready for the Extreme You?

Sarah Robb O’Hagan isn’t happy with the search results when she googles her name. Which is surprising, considering the accolades that show up immediately,  including being named to such lists as “Most Creative People in Business” (Fast Company), “Most Powerful Women in Sports” (Forbes), and “Women to Watch” (Ad Age). “I just started feeling super uncomfortable about it,” Robb O’Hagan told Convene. “I was like, ‘Well, that’s fine, but you’re missing the big pieces of the story where I was a train wreck and having to deal with some really, really tough experiences.’”

So last year, the former leader of global brands including Virgin, Nike, and Gatorade resigned as president of fitness-chain company Equinox Holdings to devote herself to writing and speaking about how those tough experiences led to her “Extreme You” philosophy. She wrote her new book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat., “to flip” the rosy narrative of her career trajectory. “Yes, I led the turnaround of a $5-billion sports-drink business when I was 38,” she said, “but had I not been fired twice back-to-back in my 20s and recovered from that experience, I actually don’t think I could have led such a difficult corporate turnaround.”

During a Main Stage presentation at PCMA Education Conference 2017 in New York City in June, Robb O’Hagan — who was recently named CEO of fitness studio Flywheel Sports — will talk about the countercultural revolution she hopes her Extreme You platform starts in the workplace, and what she’s learned about failure and leading extreme teams.

Read More at Convene