So last year, the former leader of global brands including Virgin, Nike, and Gatorade resigned as president of ïŹtness-chain company Equinox Holdings to devote herself to writing and speaking about how those tough experiences led to her âExtreme Youâ philosophy. She wrote her new book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat., âto ïŹipâ the rosy narrative of her career trajectory. âYes, I led the turnaround of a $5-billion sports-drink business when I was 38,â she said, âbut had I not been ïŹred twice back-to-back in my 20s and recovered from that experience, I actually donât think I could have led such a difficult corporate turnaround.â
During a Main Stage presentation at PCMA Education Conference 2017 in New York City in June, Robb OâHagan â who was recently named CEO of ïŹtness studio Flywheel Sports â will talk about the countercultural revolution she hopes her Extreme You platform starts in the workplace, and what sheâs learned about failure and leading extreme teams.