Experience Design is about taking events to their full potential, transcending the routine to create transformational moments. Behavioral science reveals insights into the psychology of events, and how our holistic experience of them is so much more than the moment itself. Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.
Learner Outcomes:
· Explore the psychological framework of the three types experiences
· Discuss how to apply behavioral insights to experience design
· Develop ways to design memorable moments for the experience
Brought to you by Destination DC and Events DC
Experience Design is about taking events to their full potential, transcending the routine to create transformational moments. Behavioral science reveals insights into the psychology of events, and how our holistic experience of them is so much more than the moment itself. Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.
Learner Outcomes:
· Explore the psychological framework of the three types experiences
· Discuss how to apply behavioral insights to experience design
· Develop ways to design memorable moments for the experience
Brought to you by Destination DC and Events DC
What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new face-to-face (F2F) attendees and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road. You have an insider’s look at what worked and what didn’t work in each quest to engage both the remote and F2F audiences.
Learner Outcomes:
- Identify the cornerstones of designing engaging experiences
- Discuss the challenges of integrating the online and F2F audience
- Describe proven strategies to best integrate digital events into the overall experience design for a lasting impact that drives results
Brought to you by Meetings + Conventions Calgary
