Bridget Brennan


Bridget Brennan is the world’s leading authority on women consumers. She’s the author of the acclaimed book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers” (Crown Business), which was called “essential reading” by The Wall Street Journal. Brennan is the Founder and CEO of the strategic consultancy, Female Factor, and a contributing writer for Forbes.com and Paris Retail Week.

Brennan brings the voices and perspectives of women to businesses around the world. Through her firm, Female Factor, she provides game-changing insights on how companies can grow new customers, clients and fans. Brennan was named a “Woman to Watch in Retail Disruption” by the think tank Remodista, and is a member of the Vikings Women Advisory Board of the Minnesota Vikings. Her forthcoming book, on the topic of transformational customer experiences, will be published by HarperCollins Leadership in 2019.

She is a frequent speaker at business conferences and universities such as The University of Notre Dame, Northwestern University, the Kellogg School of Management (one of the top-ranked business schools in the U.S.) and many others.

Prior to founding Female Factor in 2006, Brennan ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division, for which she was named “U.S. Public Relations Agency Professional of the Year” by PR News. A graduate of Texas A&M University, she is based in Chicago.


Main Stage: How to Elevate the Customer Experience to Win over Consumers

In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience. Brennan answers the most burning question of our time: When people have countless options for where to spend their time and money, why should they invest in you? Her program delivers insights and context for the major trends driving decision-making, and techniques for applying this knowledge to increase your success. From changes in demographics to cultural shifts in the U.S. and around the world, Brennan offers strategies for thriving in a changing world.

DATE: Wednesday June 13, 2018
TIME: 10:30 AM – 11:45 AM
LOCATION: Huntington Convention Center
DOMAIN: CMP Submission Pending
CLOCK HOURS: 1.25